Alterna Haircare: named Eloina Torres as the brand’s new director of education and events, the Americas. In her new role, Torres will work closely with the brand’s sales, marketing and innovation teams to create a strategic education curriculum and develop a team of educators. She boasts nearly 20 years of experience behind the chair and 10 years in education. In her most recent position, she served as the national salon educator at Ulta Salons, where she executed class platforms taught to more ...